Topsail Pie Company Makes a Sweet Debut in Surf City
Surf City has welcomed a new addition to its growing culinary scene, and the community’s response has been nothing short of enthusiastic. Topsail Pie Company, the town’s newest bakery specializing in handcrafted, homemade pies, officially opened its doors this week—and within its first 48 hours, the shop had already sold more than 100 pies to eager customers.
The impressive launch speaks not only to Surf City’s hunger for new local businesses but also to the shop’s warm, family-centered approach. The bakery is owned and operated by Matt Seferyn, who opened the business alongside his mother, Katrina, and his son, Madden. Together, the three generations are bringing their passion for homemade desserts to Topsail Island in a way that blends tradition, community, and genuinely delicious pie.
A Ribbon Cutting and Warm Welcome from Surf City Leaders
Topsail Pie Company celebrated its opening with an official ribbon-cutting ceremony on Wednesday morning. The event drew the attendance of the mayor, city council members, and other local leaders, all of whom were among the first to sample the bakery’s offerings. Their presence underscored the town’s ongoing support for small businesses and its dedication to expanding the mix of locally owned shops within Surf City’s business district.
Customers began lining up quickly after the ceremony, and word of mouth spread nearly as fast as the pies left the counter. By Friday morning, more than 100 pies—fruit pies, cream pies, seasonal specialties, and classics—had been purchased, signaling strong early demand and cementing the shop’s presence in the community.
A Family Legacy Baked Into Every Pie
While Topsail Pie Company is brand new, the recipes and methods behind its pies have years of family history baked in. Many of the bakery’s offerings originate from recipes passed down through Seferyn’s family, refined through generations and now shared with the public through the Surf City storefront.
The three-generation team is central to the bakery’s identity. Katrina, Matt’s mother, plays a major role in production, crafting pies with decades of experience and a practiced hand. Madden, Matt’s son, brings energy, enthusiasm, and a sense of legacy to the business as he learns alongside his family.
The shop’s menu includes:
- Fruit pies made with fresh ingredients
- Cream pies and custard-style desserts
- Seasonal specialties inspired by North Carolina produce
- Rotating flavors for holidays and events
The focus is simple: quality ingredients, perfect crusts, and the inviting flavor of a homemade pie.
A Delicious Addition to Surf City’s Expanding Food Scene
The opening of Topsail Pie Company comes at a time when Surf City’s food landscape is rapidly expanding. From new breweries and cafés to specialty markets and bakeries, the town has experienced steady growth in locally owned dining options. This trend reflects both an increase in year-round residents and a surge in seasonal visitors who seek unique, local flavors during their time on Topsail Island.
Topsail Pie Company fits naturally into this evolving culinary community. With its family-run atmosphere, scratch-made desserts, and commitment to crafting authentic pies, the bakery adds something distinct and meaningful to the area—an old-fashioned pie shop with a modern, coastal charm.
Community Support Signals a Bright Future
The momentum behind the bakery’s opening weekend clearly demonstrates that Surf City residents are ready to embrace their new pie shop. Social media buzz, foot traffic, and repeat customers created a surge of activity that exceeded expectations for the first 48 hours.
For Seferyn and his family, the warm reception is both rewarding and motivating.
“This response means the world to us,” he shared after the opening. “We’re excited to be here, and we’re grateful for all the support from the community in our first days.”
As the bakery settles into its new home, Topsail Pie Company plans to expand its menu, offer special-order pies, and participate in local events and festivals. Their focus remains on high-quality ingredients, consistent craftsmanship, and building relationships with local families, businesses, and visitors.
A New Must-Visit for Dessert Lovers on Topsail Island
With its strong opening, heartfelt family story, and crave-worthy pies, Topsail Pie Company is shaping up to be a destination for anyone exploring Surf City or the greater Topsail area. Whether picking up a pie for a family gathering, ordering a special dessert for a holiday, or simply stopping in for a slice of something sweet, guests now have a new favorite spot to satisfy their cravings.
As Surf City continues to grow, Topsail Pie Company stands out as a reminder of what makes local businesses so special—family, community, passion, and food that brings people together.
About the Author
Written by J.L. Wells, a longtime Topsail Island resident with firsthand experience exploring the island’s beaches, restaurants, local businesses, and coastal activities throughout the year. Drawing on lived local knowledge, J.L. Wells provides practical insight to help readers understand what Topsail Island offers visitors and residents alike.